Friday, October 19, 2012

For 1Q11, the seasonal trends typically found in more mature consumer electronics and computing cate

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Back in March, I declared that Android would eventually dominate the tablet war , and most of the media continues to disagree with me. International Data Corporation (IDC) just released their figures samsung onix for tablet market share for the 1st quarter samsung onix 2011, and there is no question that the iPad continues to dominate, but IDC is reporting that Android now has a 34% market share.
Looking back at the end of the 3rd quarter 2010, the iPad had a 93% market share and Android was non existent. The Samsung Galaxy Tab was the only mainstream

Android tablet for the 4th quarter 2010, and it was able to capture 17% of the market share for that period. samsung onix Lets not forget that the Tab was never really meant to go after the iPad. The XOOM was the first major Android tablet (featuring Honeycomb) released, but it was released 2/3′s into the 1st quarter, and many analysts consider the XOOM a flop. The fact that Android was able to capture a 34% market share through the 1st quarter has to be concerning to Apple.
“Mobile phone vendors, such as Samsung and Motorola, who have focused their distribution through the telco carriers, found moderate success with their media tablets, but sales were largely stymied by many consumers’ unwillingness to sign up for the 3G/4G data plans that the carriers typically require along with these devices.”
This completely changed starting with the second quarter as many WiFi-only samsung onix options became available. samsung onix The second quarter figures will be very interesting. In my past article, I predicted Android will overtake (or be very close to) Apple by March of 2012. With 500,000 Android phone activations

per day, it can only translate into more sales for Android samsung onix tablets. There is no question that Apple is concerned because there are already rumors they might release an updated iPad before samsung onix the year is out.
The other interesting news is that IDC reported that tablet shipments fell by 28%, which was “well below expectations.” This drop does not surprise me because I still think that tablets doen’t make a lot of sense for most consumers until it can replace a laptop. Could there be to much media hype? IDC doesn’t think so because they have raised their shipment forecast for 2011 by about 3 million units to 53.5 million. samsung onix
FRAMINGHAM, Mass.–( BUSINESS WIRE )–Worldwide media tablet shipments into sales channels fell by 28% on a sequential basis in the first calendar quarter samsung onix of 2011 (1Q11) to 7.2 million units worldwide, according to the International Data Corporation ( IDC ) Worldwide Quarterly Media Tablet and eReader Tracker . Looking forward, however, IDC raised its shipment forecast for 2011 to 53.5 million units from a previous samsung onix projection of 50.4 million units.
For 1Q11, the seasonal trends typically found in more mature consumer electronics and computing categories had a notable impact samsung onix on the burgeoning media tablet market, suggesting that demand for the category may not be quite as strong as recent media hype suggests. The eReader market (which IDC counts separately) experienced similar seasonality, undergoing a sequential decline in shipments to 3.3 million units as the post-holiday season proved to be challenging for that category. However, eReaders enjoyed 105% year-over-year growth as the devices continue to grow in overall popularity, particularly with the introduction of color devices, such as Barnes & Noble’s Color Nook. (Note: Media tablets have been shipping less than a full year and year over year growth comparisons are not yet available.)
Apple’s iPad and the recently introduced iPad 2 continue

to dominate samsung onix the media tablet market, as other vendors have had a more difficult time finding market acceptance for their products. But even Apple’s shipments for the quarter were well below expectations. Some supply-chain samsung onix hiccups on screens as well as the pre-release announcement of the iPad 2 several weeks before its actual availability samsung onix combined to have a noticeable impact on the company’s shipments for the quarter.
Mobile phone vendors, such as Samsung and Motorola, samsung onix who have focused their distribution through the telco carriers, found moderate success with their media tablets, but sales were largely stymied by many consumers’ unwillingness to sign up for the 3G/4G data plans that the carriers typically require along with these devices. As an operating system, Android-based devices grew to 34% of the total, a share increase of 8.2 points over the previous quarter.
For eBooks, Barnes & Noble’s Color Nook helped the company to take the lead in the eReader market for the first time. Amazon’s Kindle was second, but the lack of a color offering has clearly impacted the company’s previous dominance in the eReader market. IDC forecasts the worldwide eReader market to ship 16.2 million unit

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